A Collaboration of Style: M+Co x Clu Living
A Collaboration of Style: M+Co x Clu Living
In the heart of Richmond, Melbourne, Clu Living founder Chris Lu has crafted a boutique furniture experience that reflects the needs of today’s urban lifestyle. His store specialises in compact living solutions, designed to meet the unique challenges of apartment dwellers and small-space enthusiasts alike. This vision took root back in 2012, when Chris moved to Melbourne and experienced firsthand the limitations of apartment spaces. Armed with a background in home design, he set out to provide furniture that speaks to both style and functionality, catering to those navigating smaller living environments.
Since opening Clu Living in 2013, Chris has observed a transformation in Australia’s apartment landscape. "Apartments are now more of a lifestyle choice," he shares. With more people embracing apartment living for its convenience, low maintenance, and security, there’s been a shift towards seeing apartments as ideal, long-term homes. For Chris, this evolution has shaped Clu Living’s approach, helping him serve two main client segments: entry-level buyers and down-sizers. While entry-level buyers focus on affordability and functionality, down-sizers seek customised, high-quality furniture that complements their refined tastes.
The Perfect Partnership: Clu Living and M+Co
Clu Living’s relationship with M+Co, and particularly with the Gus* Modern range, has become a cornerstone of the store’s offerings. “We’re drawn to M+Co products for their versatility and quality,” Chris explains. “The Gus* Modern range is eco-friendly, well-proportioned, and transitional, making it an ideal fit for the styles our customers seek.” This alignment in values and vision has allowed Clu Living to offer a variety of sustainable, stylish options that work seamlessly in compact spaces.
Through this partnership, Clu Living gains access to M+Co’s diverse furniture range, expanding what’s available to their customers. Practical pieces like the Podium Modular sofa have become fan favourites due to their flexibility and easy adaptability to various layouts. The Town Sofa with its ottoman provides a relaxed seating option, while the Porter Console offers a compact design for narrow entryways—ideal for apartment dwellers in need of storage without sacrificing space.
Sustainability in Focus
A commitment to sustainability lies at the heart of both Clu Living and M+Co. Today’s consumers are increasingly aware of the environmental impact of their purchases, and M+Co’s initiatives within the Gus* range align well with these values. From FSC-certified timber frames to recycled plastic fills and vegan AppleSkin™ leather, each piece carries a dedication to reducing environmental impact. As Chris notes, “Our customers are more conscious of environmental aspects than ever, and they appreciate M+Co’s efforts towards sustainable manufacturing.”
Looking Ahead to 2025
Looking to the future, Chris sees exciting developments in the partnership between Clu Living and M+Co. With a growing demand for earthy colour tones—think greens, ochres, and rusts—the Gus* Modern range continues to adapt to emerging trends, providing the styles that resonate with modern apartment dwellers. As the two brands move forward together, Chris anticipates that M+Co’s commitment to innovation, quick response to client needs, and strong customer service will continue to enhance Clu Living’s offerings.
For those embracing apartment living or simply looking to maximise their space without sacrificing style, Clu Living and M+Co’s collaboration presents the ideal blend of practical, sustainable design for a modern lifestyle.
Here’s to an exciting journey ahead, as both brands continue to inspire better, smarter living for all
